A new look for a social media OG
With 100 million registered users worldwide, ooVoo was at the forefront of the social media revolution. The platform rebrand I led celebrated its thriving community with more personality, new icons, patterns, and punchier colors that spoke to the energy of its users. After rebrand and internal briefing for employees, the ooVootique pop-up store was concepted and designed to give an IRL connection to the platform’s community. Included event design, event collateral, and event management were led by my team to bring the brand to life.
Worked on brand with [Real Art] and [Viva Bella Events]